Privacy & Security

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These Privacy and Security policies are provided by WestGUARD Insurance Company and its insurance company subsidiaries; AmGUARD Insurance Company, EastGUARD Insurance Company, NorGUARD Insurance Company and AZGUARD Insurance Company, members of Berkshire Hathaway GUARD Insurance Companies (collectively, “GUARD”).

Privacy Policy

Last Updated: 6/5/26

This online Privacy Policy (the “Policy”) describes how the Berkshire Hathaway GUARD Insurance Companies (WestGUARD Insurance Company and its subsidiaries, AmGUARD Insurance Company, EastGUARD Insurance Company, NorGUARD Insurance Company, AZGUARD Insurance Company) and GUARDCo, Inc. (collectively “GUARD,” “we,” “us,” or “our”) collect, use, disclose, and secure the personal information we gather about you through our websites, including https://www.guard.com/ and all of our portals (“Site”), when you use our apps, and when you otherwise interact with us for any purpose through our site or apps (collectively, the “Services”).

For purposes of this Policy, personal information means data that is classified as personal information, personal data, personally identifiable information, or similar terms under applicable data privacy and security laws and regulations. It does not include data excluded or exempted from those laws and regulations, such as aggregated, anonymized, or deidentified data. Nothing in this Policy will constitute an admission or evidence that any particular data privacy or information security law or regulation applies to GUARD generally or in any specific context.

In providing our Services, GUARD may collect personal information on behalf of and as a service provider for third parties. This Policy does not govern any information we collect on behalf of third parties, and you should consult their privacy policies to become familiar with their data collection and usage practices.

Customer Privacy Policy
Customers of GUARD are also subject to our Customer Privacy Policy, which is available here.

Notice at Collection: At or before the time of collection, California residents have a right to receive notice of our practices, including the categories of personal information to be collected, the purposes for which such information is collected or used, whether such information is sold or shared and how to opt-out of such uses, and how long such information is retained. You can find those details in this statement by clicking on the foregoing links.

1. YOU CONSENT TO THIS POLICY

By accessing, browsing, downloading, or otherwise using the Services, you confirm that you have read, understood, and agreed with this Policy. Beyond this Policy, your use of the Services is subject to our Terms of Use. If you do not agree to this Policy or our Terms of Use, you may not use the Services.

This Policy and the Terms of Use apply regardless of how the Services are accessed and will cover any technologies or devices by which we make the Services available to you.

If you have any questions or concerns about our personal information policies or practices, you can contact us in the methods described in the “Contact Us” section below.

2. TYPES OF PERSONAL INFORMATION WE COLLECT

We collect information you voluntarily provide directly to us, information that we collect automatically when you interact with the Services, and information collected from third parties. The categories of personal information that we collect and the purposes for which we collect that information are described below.

  1. Personal Information You Provide to Us

    The following list describes the categories of personal information we may collect directly from you:
    • Account Information includes first name, last name, email address, password, policy number, and physical address. We collect this information when you provide it directly to us such as when you sign up for the Services, create an account through the Site, or fill out a form through the Site. We collect this information for providing the Services, administrative purposes, and marketing and advertising our products and services.
    • Web Chat Information includes any information you might provide to us through a web chat function deployed on our Site. We collect this information when you provide it directly to us by interacting with a chat function on our Site. If you engage with our chat function, we may record the information. Please note that information related to your communications may be shared with third-party service providers. We collect this information for providing the Services and for administrative purposes.
    • Claim-Related Information includes first name, last name, date of birth, job title, organization name, email, phone number, physical address, claim number, policy number, tax ID numbers, social security number, drivers license number, personnel files, accident reports, incident descriptions, disability-related information, treatment information, and audiovisual material submitted as part of a claim. We collect this information when you provide it directly to us when you file a claim or submit information in furtherance of a claim. We collect this information for the purposes of providing the Service and for administrative purposes.
    • Contact Information includes first name, last name, mailing address, phone number, and email address. We collect this information when you provide it to us directly, provide it to us through an appointed independent insurance agent or broker, request information about our Services, create an account, or fill out a form. We collect this information for providing the Services, administrative purposes, and marketing and advertising our products and services.
    • Coverage-Specific Information includes first name, last name, email address, phone number, physical address, vehicle information, drivers license number, and employment-related information. We collect this information when you provide it directly to us such as when you sign up for the Services or create an account through the Site. We collect this information for providing the Services, administrative purposes, and marketing and advertising our products and services.
    • Payment and Commercial Information includes first name, last name, billing address, phone number, third party payment service provider-related information, debit or credit card information bank account information, purchase and participation history, or other payment processing information. We, and/or third party payment processing vendors on our behalf, collect this information for providing the Services and for administrative purposes.
    • Responses to Surveys and Questionnaires includes information you provide to us when you respond to marketing materials, promotions, contests, requests for feedback, or other surveys. We collect this information for administrative purposes and marketing and advertising our products and services.
    • Social Media Information includes information that you post by sharing on a blog or another social media platform. We collect this information for administrative purposes and marketing and advertising our products and services. Please note that your comments will be visible to the public, so you should never share personal information that you would like to keep private.
    • User-Generated Content includes information about you included in content you upload, comment, or otherwise submit on the Services, such as your name and email address and products you may have purchased. Be aware that as a default, any information you post on the Services, including without limitation reviews, comments, and text, may be available to and searchable by all users of the Services. We may collect this information for providing the Services and administrative purposes.
    The purposes for which we use your personal information are described in further detail in the “How We Use Personal Information We Collect” section below.

  2. Personal Information Collected Automatically Through “Cookies” or Other Tracking Technologies

    Cookies are small files created by websites, including our Services, that reside on your computer’s hard drive and that store information about your use of particular websites. When you access our Services, we use cookies and other tracking technologies to:
    • Gather website analytics, including estimating our audience size and usage patterns;
    • Store information about your preferences, allowing us to customize our Services according to your individual needs;
    • Contact you to provide you with information or services that you request from us;
    • Advertise new content, events, and services that relate to your interests;
    • Provide you with more personalized content that is most relevant to your interest areas; and
    • Recognize when you return to our Services.

    We may send one or more cookies to your computer or other device. We set some cookies ourselves, and others are set by third parties. We may also use other similar technologies such as tracking pixels, tags, or similar tools when you visit our Services. These technologies can collect data regarding your operating system, browser type, device type, screen resolution, IP address, and other technical information, as well as navigation events and session information as you interact with our Services. This information allows us to understand how you use the Services.

    Some cookies operate from the time you visit the Services until the end of that particular browsing session. These cookies, which are called “session cookies,” expire and are automatically deleted when you close your Internet browser.

    Some cookies will stay on your device between browsing sessions and will not expire or automatically delete when you close your Internet browser. These cookies are called “persistent cookies” and the length of time they will remain on your device will vary from cookie to cookie. Persistent cookies are used for a number of purposes, such as storing your preferences so that they are available for your next visit and to keep a more accurate account of how often you visit the Services, how your use of the Services may change over time, and the effectiveness of advertising efforts.

    The following chart lists the different types of cookies that we and our service providers use on the Services, examples of who serves those cookies and links to the privacy notices and opt-out information of those cookie servers. Please note that this chart is not exhaustive and these cookies are examples of cookies on the Services. If the Services introduce a cookie or similar tracker that materially differs in kind from those listed here, we will update this Policy.

    Types of Cookies Purpose Who Serves
    (for example)
    Essential These cookies are required for the operation of the Services and enable you to move around the Services and use its features. Disabling these cookies can negatively impact the performance of Services. GUARD
    Google
    One Trust
    Functionality These cookies are used to recognize you when you return to the Services. This enables us to personalize content for you and remember your preferences. These cookies also enable your interactions with the Services such as emailing us and customer support chat. Google
    Analytics, Performance, and Research These cookies, beacons, and pixels allow us to analyze activities on the Services. They can be used to improve the functioning of the Services. For example, these cookies recognize and count the number of visitors and see how they move around the Services. Analytics cookies also help us measure the performance of our advertising campaigns to help us improve them and to optimize the content on the Services for those who engage with our advertising. Google
    Fullstory
    Social Networking These cookies are used to enable you to share pages and content that you find interesting on our Services through third-party social networking and other websites. These cookies may also be used for advertising purposes. Google
    Meta
    X
    LinkedIn
    Advertising These cookies and pixels are used to deliver relevant ads, track ad campaign performance, or track email marketing. Google

    You can manage your cookies preference as described in the “Your Privacy Options and Configurations” section below.

    Mobile App Information. When you use our mobile app, we will collect certain information regarding your usage, the specifics of which will depend on how you use the application. We collect this information for the purposes of providing the services, analytics and research, and customer service.

    Our mobile app may also use certain third party APIs, which will allow you additional functionality if you choose to use them. You should refer to the privacy policies of those third parties to determine how they may use your personal information.

  3. Personal Information We Receive From Third Parties

    We may receive additional information about you from third parties, such as insurance producers, consumer reporting agencies, data providers, insurance advisory and rating organizations, parents, affiliates, subsidiaries, or marketing partners, and combine it with other information we have about you. As used in this Policy, the term “affiliates” includes companies other than GUARD that are related to us by common ownership or control. Affiliates can be financial or nonfinancial companies. We will always use that information only as described in this Policy.

3. HOW WE USE PERSONAL INFORMATION WE COLLECT

We use your personal information to provide our Services and insurance products, for administrative purposes, and to market our products and Services, and to communicate with you. Examples include:

  • Quoting, underwriting, rating, issuing, servicing, renewing, and administering insurance policies and related transactions.
  • Handling and investigating claims, losses, disputes, and litigation, including working with adjusters, investigators, appraisers, attorneys, and other parties involved in a claim or policy.
  • Verifying information we receive and obtaining additional information from third-party sources as permitted by law (for example, data providers, consumer reporting agencies, or insurance support organizations).
  • Detecting, preventing, and investigating fraud, security incidents, and other illegal or harmful activity.
  • Providing customer support, maintaining accounts and portals, processing payments, and sending service-related notices (such as policy, billing, and other operational communications).
  • Conducting risk management and loss control activities.
  • Performing analytics, research, auditing, and quality assurance to improve our Services and develop or enhance products and features.
  • Complying with applicable laws, regulations, and legal processes, including responding to court orders, subpoenas, and regulator requests.
  • Processing applications if you apply for a job we post on our Services; and
  • Marketing and Advertising: Where permitted by law, we may use personal information to send you marketing communications or to advertise our products and Services. If you want to opt out of marketing communications, you may contact us as described in the “Contact Us” section below.
  • With your consent: We may use personal information for other purposes that are clearly disclosed to you at the time you provide personal information, or with your consent.

4. HOW WE DISCLOSE PERSONAL INFORMATION WE COLLECT

We may collect, use, or disclose personal information for a variety of business purposes, including the following:

  • To Business Partners and Affiliates. We may disclose personal information to our business partners and affiliates; advisors such as legal advisors and financial advisors; related entities, parent companies, investors, subsidiaries, joint ventures, or other companies under common control; and other third parties.
  • As Part of Business Transactions or Mergers. We reserve the right to disclose your personal information to third parties as part of any potential business or asset sale, merger, acquisition, investment, round of funding, or similar type of transaction. Additionally, if we are entering into a corporate transaction with a third party, we may receive personal information in connection with the diligence. If we close a transaction, the third party may transfer personal information, which we would use as described in this Policy.
  • As Part of Bankruptcy or Insolvency. In the event of bankruptcy, insolvency, or dissolution proceedings, we may disclose your personal information with third parties as part of the sale or reorganization process.
  • To Service Providers. We use service providers to perform various functions on our behalf. We may also receive personal information from service providers.
  • As Required by Law, for Legal Purposes, and Similar Disclosures. We may access, preserve, and disclose your information if we believe doing so is required or appropriate to: (a) comply with regulatory, administrative, or law enforcement requests and legal process, such as a court order or subpoena, or the requests of governmental or regulatory agencies (whether domestic or foreign); (b) respond to your requests, the requests of others, or to lessen the burden of anticipated or formal legal requests; or (c) protect your, our, or others’ rights, property or safety. For the avoidance of doubt, the disclosure of your information may occur if you post any objectionable content on or through the Services.

5. YOUR PRIVACY OPTIONS AND CONFIGURATIONS

Depending on the device(s) you use to access the Services, you may be able to select certain privacy choices or configuration, which are further described below:

  • Email Communications. If you receive an unwanted email from us, you can use the unsubscribe or opt out link found at the bottom of the email to opt out of receiving future emails, where applicable. Note that you will continue to receive transaction-related emails regarding products or Services you have requested. We may also send you certain non-promotional communications regarding us and our Services, and you will not be able to opt out of those communications (e.g., communications regarding our Services or updates to our Terms of Use or this Policy).
  • Mobile Devices. We may send you push notifications through our mobile application. You may opt out from receiving these push notifications by changing the settings on your mobile device.
  • Do Not Track (“DNT”). DNT is a privacy preference that users can set in certain web browsers. Please note that we do not respond to or honor DNT signals. At this time, our Site responds to the Global Privacy Control.
  • Cookies and Personalized Advertising. You may stop or restrict the placement of cookies and tracking technologies on your device or remove them by adjusting your preferences as your browser or device permits. However, if you adjust your preferences, our Services may not work properly. Please note that cookie-based opt-outs are not effective on mobile applications. However, you may opt out of personalized advertisements on some mobile applications by following the instructions provided by Android or iOS. You can find out more about cookies and how to manage them by visiting https://consumer.ftc.gov/articles/how-websites-apps-collect-use-your-information.

6. SUPPLEMENTAL PROVISIONS FOR CALIFORNIA RESIDENTS

This section supplements our Policy and only applies to our processing of personal information that is subject to California Consumer Privacy Act, Cal. Civ. Code § 1798.100 et seq. as amended by the California Privacy Rights Act and implementing regulations (collectively “CCPA”).Please note, however, that the CCPA includes several exemptions and does not apply to all personal information, including personal information governed by the Gramm-Leach-Bliley Act.

  1. Collection of Personal Information
    In the preceding 12 months, we have collected personal information from the following categories identified in Section 2, which are described using the terms identified under the CCPA: identifiers, personal information, protected classifications, commercial information, biometric information, internet or other similar network activity, geolocation data, sensory data, professional or employment related information, education information, and inferences.
  2. Disclosure of Personal Information
    In the preceding 12 months, we have disclosed personal information in the following categories: identifiers, personal information, protected classifications, commercial information, internet or other similar network activity, geolocation data, sensory data, professional or employment-related information, education information and inferences with service providers. We disclose content posted on our social media platforms (e.g., if a consumer “comments” on a story) with other consumers. Such posts may include information in the category of personal information and identifiers, but the content depends on the individual posts.
  3. Sharing of Personal Information
    In the preceding 12 months, we have shared for cross-contextual behavioral advertising personal information in the following categories: personal information, identifiers, commercial information, and internet or similar networking activity.
  4. Sales of Personal Information
    In the preceding 12 months, we have not sold the personal information of any consumer for monetary consideration. However, our use for cookies and other tracking technologies may be considered a sale of personal information under the CCPA. Categories of personal information that we have sold under the CCPA include the following: identifiers, personal information, commercial information, internet or similar network activities, and inferences. Categories of third parties to whom personal information is sold under the CCPA include data analytics providers and advertising and marketing providers.
  5. Collection of Personal Information from Children under 16
    In the preceding 12 months, we have not knowingly collected or processed personal information pertaining to children under the age of 16.
  6. Sensitive Data
    If we process sensitive data as defined by California law, we will only do so for the purposes specifically authorized by California law and in a manner that is necessary and proportionate for those purposes. As such, we do not perform any processing for which a Right to Restrict request is available.
  7. Your California Privacy Rights
    Under the CCPA, you may be entitled to various privacy rights. The chart below explains these rights, although as noted above, some exceptions may apply:

    Consumer Right Explanation
    Right to Know/Access You may have the right to confirm whether we are processing your personal information, the right to know specific pieces of personal information we have collected about you, to know the categories of personal information we are processing or have processed, and the right to access that data. You also have the right to know the third parties to whom we have disclosed your personal information.
    Right of Correction You may have the right to correct inaccuracies in your personal information, taking into account the nature of the personal information and the purposes of the processing of the personal information.
    Right of Deletion You may have the right to delete your personal information provided by you or obtained about you.
    Right to Restrict or Object You may have the right to object to the processing of your personal information that is based on legitimate interests or your consent.
    Right of Portability You may have the right to obtain your personal information in a portable and—to the extent technically feasible—readily usable format that allows you to transmit the data to another entity without hindrance.
    Right to Opt-Out You may have the right to opt-out of the processing of your personal information for the purposes of:
    (1) Targeted advertising or sharing;
    (2) The sale of personal information; and/or
    (3) Profiling in furtherance of decisions that produce legal or similarly significant effects concerning you.
    At this time, we do not engage in decision-making based solely on automated processing, including profiling, which produces legal effects concerning you or which significantly affects you.
    Right to Non-Discrimination You may have the right not to receive discriminatory treatment for exercising the privacy rights conferred by law. We will not discriminate against you because you exercised any of your privacy rights, including, but not limited to, by: denying goods or services to you; charging different prices or rates for goods or services, including through the use of discounts or other benefits or imposing penalties; providing a different level of quality of goods or services to you; or suggesting that you will receive a different price or rate for goods or services or a different level or quality of goods or services.
    Right to Appeal Your Decision You may have the right to appeal our decision if we decline to process your request. If applicable laws grant you an appeal right and you would like to appeal our decision with respect to your request, you may do so by informing us of this and providing us with information supporting your appeal.

    Exercising Your Rights. To exercise your rights, to know/access, correction, deletion, restrict, or portability, as applicable, please contact us at privacy@guard.com, at 1-800-673-2465, or by completing this form and submitting it via email or U.S. mail following the instructions on the form. To exercise your right to opt-out of sales or sharing of your personal information for targeted advertising please visit our “Opt-Out Preferences” page by clicking the cookie icon in the bottom left of the webpage.

    Verification. To ensure the protection of your personal information, we may need to verify that the individual submitting a request is the consumer to whom the request relates prior to processing the request, or an authorized agent.

    Making a verifiable consumer request does not require you to create an account with us. However, we may require that you access a previously existing account where necessary to submit the request.

    We will only use personal information provided in your request to verify your identity and will delete any information you provide after processing the request. We reserve the right to take additional steps as necessary to verify the identity of consumers where we have reason to believe a request is fraudulent.

    You may choose a person or business that you authorize to act on your behalf to submit your requests (“Authorized Agent”). If you choose to use an Authorized Agent, we require that you provide the Authorized Agent with written permission to allow them to submit your request and that you verify your identity directly with us. Failure to do so may result in us denying your request.

    7. CROSS-BORDER TRANSFERS OF PERSONAL INFORMATION

    We process personal information on our servers in the United States, which does not have an adequacy decision, and may do so in other countries. If you use our Services or otherwise provide us with information from outside of the United States, you expressly consent to the transfer of your data to the United States, the processing of your data in the United States, and the storage of your data in the United States.

    If we transfer personal information from a country with cross-border transfer obligations, we will use an appropriate safeguard.

    For more information, please contact us using the information provided in the “Contact Us” section below.

    8. HOW LONG YOUR PERSONAL INFORMATION IS KEPT

    We determine how long to retain your personal information by taking into account various criteria, such as the type of Services provided to you, the nature and length of our relationship with you, possible re-enrollment with our Services, the impact on our Services we provide to you if we delete some information from or about you, and our obligations under applicable law.

    We will retain your personal information until the personal information is no longer necessary to accomplish the purpose for which it was provided. We may retain your personal information for longer periods for specific purposes to the extent that we are obliged to do so in accordance with applicable laws and regulations, to protect you, other people, and us from fraud, abuse, an unauthorized access, as necessary to protect our legal rights, or for certain business requirements.

    We will delete your personal information when it is no longer necessary for the purpose for which it was collected, or upon your request, subject to exceptions as discussed in this Policy or under applicable law, contract, or regulation.

    9. OUR COMMITMENT TO DATA SECURITY

    The security of your personal information is important to us. We take various reasonable organizational, administrative, and technical measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. If required by law to do so, we will notify you and/or the relevant supervisory authority in the event of a data breach.

    However, we cannot and do not guarantee complete security, as it does not exist on the internet.

    10. THIRD PARTY LINKS

    Our Services may contain links to third-party websites. When we provide links, we do so only as a convenience and we are not responsible for any content of any third-party website or any links contained within. It is important to note that this Policy only applies to our Services. We are not responsible and assume no responsibility for any personal information collected, stored, or used by any third party as a result of you visiting third-party websites. We also advise that you carefully read the privacy notice of any third-party websites you choose to visit.

    11. CHILDREN’S PRIVACY

    Our Services are not directed at children (as defined under applicable law). We do not knowingly collect or otherwise process personal information from children. If you believe a child has provided us with information, you can alert us by contacting us as set forth in the “Contact Us” section below.

    12. POLICY CHANGES

    This Policy may change from time to time. If we need to change this Policy at some point in the future, we will post any changes on this page. If we make a significant or material change to this Policy we will notify you as required by applicable law. You should check these terms when you use the Services. Your continued use of the Services constitutes acceptance of the most current version of this Policy.

    13. CONTACT US

    If you have any questions about this Policy, please contact us by email at privacy@guard.com or via phone at 1-800-673-2465.

Domestic Violence Notice

Domestic Violence Notice is available here.

Security

GUARD Secures Your Data
At GUARD the privacy and security of customer data is as important to us as it is to you. Physical safeguards, procedural controls and data access controls protect your data from unauthorized access. We continually monitor our systems to prevent unauthorized attempts at intrusion.

Our Security
GUARD uses strong encryption and other safeguards to help protect private information transmitted through our website. We maintain administrative, technical, and physical measures designed to support the security of personal information and to help protect against unauthorized access, use, or disclosure.

In addition, the Policyholder Service Center portion of our website is only available to policyholders and is intended to provide a private and secure environment to access policy and account information. To use certain features of our website, you may need a supported web or mobile browser, an email address, and software capable of opening PDF documents.

For the best experience, we recommend using a current version of a modern browser and keeping your software up to date.

Your Security
Other things you can do to enhance your security whenever you are online include the following:

  • Use a firewall or other network security protections when available.
  • Keep your device, browser, apps, and operating system up to date with the latest security updates.
  • Use reputable security software where appropriate and keep it up to date.
  • Use a personal or trusted device when accessing sensitive account information.
  • Choose a strong, unique password or passphrase; longer is generally better, and do not reuse passwords across sites or apps.
  • Use a current version of your browser or app.
  • When finished, sign out of the website or app and close your browser or app.
  • If you are using a shared or public device, consider clearing saved data such as browser history, cache, and temporary files when you are done.

Report A Security Vulnerability
If you think you have found a security vulnerability with guard.com or other GUARD systems, please report them at cyberalert@guard.com.

Updated 06/08/2026